Smoking and drinking alcohol were sometimes mentioned in
the same breath, and that is absolutely unwarranted. Smoking
is unhealthy, right from the first cigarette, whereas moderate
alcohol drinking is actually good for the health. That is a positive
and also a welcome message that we have to get across.
Advice in connection with healthy nutrition too often has a
negative complexion. It gives the consumer the impression that
anything that tastes nice must be avoided. In recent years our
population has had to deal with a succession of food crises that
unquestionably have led to a general feeling of suspicion against
our basic food. Is the meat really hormone-free? When you eat
steak, isnt there the danger of getting Creutzfeldt-Jacob
Disease? Can you still buy chickens that dont contain dioxin?
What about the residues of pesticides and other sprays in fruit
and vegetables? Is fish still healthy, what with all this mercury
and dioxin pollution? Can we still enjoy dairy butter, or must
we switch over to cholesterol-reducing spreads that protect
In that negative food climate, a positive message is a breath
of fresh air and we have to emphasise it.
Our objective is to spread the positive message. And, needless
to say, our message rests on sound scientific publications.